SMTMApp
Tenstrings Music InstituteWhere Talent Meets
Its First Real Audience.
A premium partnership between SMTMApp — the next-generation African creator-economy platform — and Tenstrings Music Institute, built to turn student talent into income, audiences, brand deals, and big-screen moments.
Dear Tenstrings,
We've watched what you've built — a school where talent genuinely finds its true voice — and we believe SMTMApp is the natural next stage for your students. Tenstrings stands apart in West Africa as the institution producing world-class musicians; we want to give those musicians somewhere to earn, be seen, and be pushed to the people who matter the moment they finish a song.
This document outlines who we are, how our platform works, the specific things we'd like to build with you, and the sponsorship support we're inviting Tenstrings to consider so that we can scale this ecosystem to its full potential.
SMTMApp — the platform that moves the future.
SMTMApp is a creator-economy and digital media platform owned and operated by House of Blaze Media Production Ltd. Creators monetize through livestreaming, movies, music, premium content, tipping, gifting, paid DMs, and audience engagement.
Creator Badges
Credits & Earnings
Built for Africa
Compliance Built-In
Your students. Our stage.
Tenstrings produces vocalists, instrumentalists, producers and songwriters across every genre — exactly the supply side a platform like ours needs. We're proposing a structured partnership where every Tenstrings student gets a creator account on SMTMApp the day they enroll, and a clear path to revenue the day they release.
One-Time Song Purchases
Licensing Fees
Voting, Tipping & Gifting
A digital cinema, exclusive to our app.
Music videos are increasingly expensive to produce, and even when they're "monetized" the artist often earns very little. We believe a great music video deserves a licensing economy — and a premiere worth paying for.
SMTMApp is launching a digital hybrid cinema built specifically for music videos, music-led short films, and our flagship shows. It lives exclusively inside the SMTMApp platform — no physical halls, no third-party streamers. Audiences buy a ticket in-app to attend curated premieres, and every play, sync, and reuse generates a tracked licensing fee for the artist on a true pay-per-use basis.
In-App Paid Premieres
Pay-Per-Use Licensing
Tenstrings Showcase Slots
We don't just host them. We push them.
Our team will actively scout the Tenstrings student body. Students we see real talent in are placed on a priority push lane inside SMTMApp — meaning:
Brand Introductions
Creator Collaborations
Editorial & Platform Spotlight
Premiere Pipeline
Two shows, built for Tenstrings.
Beyond day-to-day monetization, we want to launch two signature shows that put Tenstrings students at the center of SMTMApp's programming — built for watch-time, voting revenue, and discovery.
Beat My AI
Ten artists. One AI. Only one wins the week.
The challenge: beat the AI. Re-write it, re-perform it, re-produce it, and make it undeniably human. It's a weekly elimination format engineered for live audiences and voting revenue — and every part of it lives on SMTMApp.
- Auditions, voting, and the music are exclusively hosted on SMTMApp — nowhere else.
- Ten contestants compete weekly — each draws a box from a curated playlist with an AI-generated song inside.
- Three expert judges score each performance live on the platform.
- The bottom three go up for public vote on SMTMApp — fans pay credits to vote.
- Lowest vote count goes home; the rest return next week.
- Last artist standing wins a cash prize, a record-deal moment, and a permanent SMTMApp creator spotlight.
Kajola
Deal or No Deal — but five minds at the table.
Think Deal or No Deal, but played by a team. Five contestants come together as one unit — they negotiate, strategise, and decide together. Group dynamics make every round unpredictable, and the audience can influence the outcome through live in-app voting and gifting.
- Auditions are exclusively held on SMTMApp — talent applies, submits, and is shortlisted in-app.
- Teams of five — drawn from Tenstrings cohorts, faculties, or year groups.
- Group negotiation: take the offer, or push for the bigger box.
- Suspense-driven format optimised for livestream watch-time and in-app gifting.
- Real cash at stake. Real credits flowing through the platform.
We're inviting Tenstrings to sponsor this ecosystem.
To launch all of this at the level it deserves — the cinema programme, the flagship shows, the brand push, the marketing required to make student artists visible to all of Africa — we are seeking sponsorship funding from Tenstrings.
This isn't a donation. It's an investment in a co-owned ecosystem where Tenstrings sits at the centre of SMTMApp's music vertical, with brand presence, co-revenue terms, and first-look access on every initiative built off the back of it.
Platform Promotion
Digital Cinema Build-Out
Show Production
Revenue flows three ways.
For the Student
For the Institution
For the Ecosystem
Built responsibly, from day one.
Every transaction on SMTMApp is logged, monitored, and reviewable. We maintain transaction monitoring procedures, audit trails, user verification controls, dispute resolution and internal review processes designed to support AML and KYC compliance. Unusual patterns trigger additional review automatically.
We are open to periodic compliance reviews, operational audits, and collaborative discussions with any partner — financial, educational, or regulatory — to ensure ongoing confidence in our operations.
Let's meet.
We'd love the opportunity to sit down with Tenstrings leadership — in person or virtually — to walk through the platform live, demonstrate the creator flow end-to-end, agree sponsorship terms, and co-design how Beat My AI, Kajola, and the hybrid cinema launch with your students front and centre.
Tap Call to dial, or WhatsApp to chat directly with the SMTMApp partnerships desk.
